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Different Types of Buyers

All buyers are not created equally. While most have the best intentions, some may not be ready or even able to buy your home. By learning to identify the different types of buyers, you can save yourself from disappointment and find buyers who wan...

Explaining Escrow

For many home buyers and sellers, escrow is an unfamiliar term that’s often confused with closing. While an escrow agent is involved in the closing of a real estate transaction, escrow itself is the process where an impartial third party ho...


Creating a Sell Sheet

Designing the sell sheet you’ll use for advertising is your chance to get creative while selling your home. This 8 1/2 x 11 flyer is where you announce the best features of your house. Packed with information, and presented with a little bi...

How to Make an Offer

There’s nothing like that moment when you finally find the perfect house. You may be tempted to write the seller a check on the spot, but knowing how to make the right offer can make all the difference on whether or not you actually land yo...


Negotiating Tips for Buyers

Negotiating can be intimidating under any circumstances, and it can be especially stressful when the house of your dreams is on the line. If your offer to buy is met with a counteroffer, use the following tips for negotiating to help you haggle y...

Top 10 Mistakes Buyers Make

#1 Making major purchases. Your finances will be scrutinized before a bank will approve a home loan application. Even if you have perfect credit – or you’ve recently come into some money – extravagant purchases can jeopardize yo...


Top 10 Things to Include on your Sell Sheet

A sell sheet is an important marketing tool for selling your own home. Whether yours is clever and creative or simple and straightforward, make sure it includes these 10 key details for ultimate effectiveness.

  1. A short headline...

Where to Place Your Sell Sheets

In this competitive housing market, it takes a lot of hard work to make your home stand out – and advertising has become more important than ever. If you want your house to sell, you have to be aggressive and get creative with how you use y...