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Explaining Escrow

For many home buyers and sellers, escrow is an unfamiliar term that’s often confused with closing. While an escrow agent is involved in the closing of a real estate transaction, escrow itself is the process where an impartial third party ho...

How to Make an Offer

There’s nothing like that moment when you finally find the perfect house. You may be tempted to write the seller a check on the spot, but knowing how to make the right offer can make all the difference on whether or not you actually land yo...


How to Take Photographs

They say a picture is worth a thousand words, and that’s certainly true than when it comes to selling your home. Nothing will capture a potential buyer’s interest like pictures that showcase the best attributes of your house. With a f...

Is it Time to Lower Your Price?

If your house has been on the market for several weeks and still hasn’ t yielded an offer, you may wonder if it’ s time to lower your price. While overpricing is the number one reason homes fail to sell, if your asking price was based...


Qualifying the Best Buyers

When you’re selling your home, waiting for your first offer can be agonizing. When it finally comes in, you may be tempted to accept it on the spot – especially if it matches your asking price. However, before you consider an offer to...

Setting the Purchase Price

When it comes to selling your home, setting the purchase price is one of the most difficult decisions you’ll have to make. If your price is too high, your house could stagnate on the market, or you could alienate potential buyers. On the ot...


Top 10 Mistakes Buyers Make

#1 Making major purchases. Your finances will be scrutinized before a bank will approve a home loan application. Even if you have perfect credit – or you’ve recently come into some money – extravagant purchases can jeopardize yo...

Top 10 Things to Include on your Sell Sheet

A sell sheet is an important marketing tool for selling your own home. Whether yours is clever and creative or simple and straightforward, make sure it includes these 10 key details for ultimate effectiveness.

  1. A short headline...